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The Legacy of Color and Irreverent Design

For two decades we have been fortunate enough to call Paul Smith our most colorful collaborator. After a chance encounter in his Notting Hill shop with Christopher Sharp, founder of The Rug Company, Smith first began designing rugs with us in 2000.

Daring, bold and irreverent, his myriad collections feature a diverse assortment of rugs. From traditional aubussons to bright stripes and bold swirls, our new additions pay homage to some of his most iconic and best-loved designs.

“I believe people like the bright colors and the optimism they represent. Optimism isn’t always easy to come by in today’s world, so I think that’s why it stands out.”
Sir Paul Smith

Musée Picasso x Paul Smith
Installation

Recognized for his approach to creating timeless, colorful designs with a twist, Paul Smith has introduced his iconic rainbow stripes to the Picasso Celebration: The Collection In A Light! exhibition at the Musée Picasso in Paris. We worked with Paul Smith to adapt his signature Stripe rug into a monumental installation that runs from floor to ceiling, providing a playful pathway through the exhibition.

Paul Smith's Stripe Rug

Installation of Stripe by Paul Smith at the Musée Picasso in Paris

Installation of Stripe by Paul Smith

Stripe by Paul Smith at Musée Picasso

Picasso Museum

The Evolution of Swirl:


Smith’s quintessential Swirl rug has appeared in seven colourways over the past 20 years and we’re thrilled to showcase its iconic progression while introducing you to its newest sibling; Modern Swirl.

Collection of Swirls

20 years of the Swirl (from top left):
Swirl: 2000, Monochrome Swirl: 2002, Brown Swirl: 2003,
Paris Swirl: 2004, Swirl Silk: 2005, Pale Swirl: 2006, London Swirl: 2011, Modern Swirl: 2020


Reworking the uplifting pattern in a new fresh colorway, his hypnotic trademark stripe is adapted in a multicolored vibrant palette of muted jewel tones to create unwavering versatility.

Each of its 32 colours takes our Dye Master 12 hours to perfect and are carefully calibrated to coalesce rather than clash.

Pale Swirl by Paul Smith

Pale Swirl featured in a project by Nicole Fuller Interiors.

Pale Swirl featured in an André Kikoski project

Pale Swirl featured in a project by André Kikoski.

Kelly Behun

From the archive: Kelly Behun and her son pictured at home with Swirl.

Custom Swirl runner

Swirl is customized into a runner for Doen Design in Rotterdam.

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